Here's what is blatantly missing from your LinkedIn profile. And lawyers could be losing out on business because of it.

by Chris Tang in Blog

DatePosted on November 13, 2017 at 08:11 PM
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Here’s a thought for junior-level and mid-level lawyers around the world.  
 
Imagine you’re at a DIY store to buy a tin of paint. 
 
The tin says ‘PAINT’ but has no other description. 
 
You don’t know what colour or shade it is, whether it’s 'matt' or 'silk' effect, water-based or oil-based. 
 
You don’t know how much surface area it would cover, whether it’s suitable for outdoors or indoors, bathroom or living room. 
 
Would you buy it? 
 
Of course not. 
 
So why have no description on your LinkedIn or any othersocial media profile to describe your expertise, ie what you are capable of doing? 
 
If an accountant or a banker wishes to connect with you or refer business enquiries to you, they’re less likely to do so, let alone connect with you, if they don’t know what you do. 
 
Too many lawyers are petrified with business development and marketing, without realising that passive marketing can so easily be achieved with some simple steps to DEMONSTRATE VALUE.
 
So here's a suggestion. Look at your own LinkedIn profile, and if it’s bare, make it obvious (as to what you do), stupid!  It's FREE. Shout it out from the rooftops! :) 

#whatismarketing #whatisbusinessdevelopment 

 

About the Author

Chris Tang

Chris is a co-Managing Director of Star Anise and a former practising corporate lawyer. He is a regular post contributor on LinkedIn. 

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